BrandingMany organizations are recognizing the need to create strong brands that can generate a call to action in the marketplace. While the importance of branding is increasing, the clarity is decreasing as a result of an ever imposing conflagration of colours and imagery; and a proliferation of icons, logos and slogans. Add to that, the fact that we are exposed to more than 3000 ads per day and the increasing number of emerging communications mediums, and we can see the erosion of existing brands and the marginalization of new brands.
So the important question is, how do we communicate the right message to the right audience in an increasingly competitive and crowded marketplace?
Ycommunicate.com inc. works with our customers to develop great creative and then produce a plan that implements that creative in a custom marketing strategy aimed at reaching your customers and growing your audience.
Our Core Branding Support Programs
Marketing Assessment: this strategic analysis utilizes a unique survey tool aimed at three unique business elements, including: a) marketplace & competitors b) internal mgmt. /employee, and, c) cross-section of customers
Branding: we develop original creative & design for logos & slogans and advertising in all mediums and we guide you in their use and implementation, as well as provide recommendations on intellectual property issues
Strategic Branding: we develop a “custom” marketing plan that includes: branding recommendations on social media, traditional advertising, live events, public relations campaigns, promotions, sponsorships, incentives, partnerships and more ...
Brand Advertising: we provide strategic planning, production and recommendations on media placement and ad development that integrate branding strategies
Special Events & Promotions: we develop innovative brand concepts for conferences & tradeshows, we handle design & layout, production, strategic planning
Public Relations: we develop public relations plans and produce all aspects of a PR strategy from copy writing, video production, photography, interviews, recommended distribution channels
Social Media Branding we design and integrate , creative concepts for implementing a consistent brand stategy