Skip navigation
Market Assessment icon

Market Assessments

Understanding how your company will perform under duress is an important indicator of your company’s health and resiliency. As long as you are leading the charge - or your star product or service is doing well most companies or organizations appear to be preforming admirably; but when market forces conspire to negatively impact your business, industry or region - it can create insurmountable barriers to growth.

You need to understand your company’s “opportunity gaps”…and plan for bridging them by putting in place a sound business marketing strategy that helps your company evolve to compete more effectively. A sound marketing and business development strategy helps you plan financial resources, identify possible product development opportunities; identify human resource needs and helps identify possible gaps in productivity and technology.

A Market Assessment helps you identify those gaps by allowing you to gain insight from a key set of indicators. It offers you, your suppliers, your customers, stakeholders and business partners an opportunity to provide objective feedback. Our solution is designed to help you capture a structured, objective assessment that investigates your company or organization through standardized steps:
  1. Conduct private and objective interviews with key sales and marketing staff using our custom assessment template.
  2. Develop a private and objective, customer service survey for a broad cross section of clients: considering economic sectors, regional diversity and demographic profiles
  3. Review all marketing materials and any supporting marketing business planning process
  4. Conduct a private and objective interviews with suppliers and key stakeholders
  5. Develop a written, comprehensive review of the results including: situation analysis, recommendations, actionable items, estimated costs and timelines, highlight trends from accumulated data, and track results
A. The Market Assessment Questionnaire
  • Strategic Marketing Focus 
  • Environment
  • Organization 
  • Systems
  • Marketing Functions
  • Sales Functions
  • Performance Measurements
 B. Customer Service and Key Stakeholder Standardized Assessment
  • Identify key stakeholder categories 
  • Perceived weaknesses
  • Product and service issues 
  • Main market concerns
  • Identify business cycle
A Market Assessment may sound like something you could do in-house… but consider the benefits of a third party — we use benchmark practices and a standardized process, we will be objective, allowing stake holders, suppliers and customers to give honest answers.

“Serving Canadian businesses since 2002”