Understanding how your company will perform under duress is an important indicator of your company’s health and resiliency. As long as you are leading the charge - or your star product or service is doing well most companies or organizations appear to be preforming admirably; but when market forces conspire to negatively impact your business, industry or region - it can create insurmountable barriers to growth.
You need to understand your company’s “opportunity gaps”…and plan for bridging them by putting in place a sound business marketing strategy that helps your company evolve to compete more effectively. A sound marketing and business development strategy helps you plan financial resources, identify possible product development opportunities; identify human resource needs and helps identify possible gaps in productivity and technology.
A Market Assessment helps you identify those gaps by allowing you to gain insight from a key set of indicators. It offers you, your suppliers, your customers, stakeholders and business partners an opportunity to provide objective feedback. Our solution is designed to help you capture a structured, objective assessment that investigates your company or organization through standardized steps:
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