Many organizations are recognizing the need to create strong brands that can generate a call to action in the marketplace. While the importance of branding is increasing, the clarity is decreasing as a result of an ever imposing conflagration of colours and imagery; and a proliferation of icons, logos and slogans. Add to that, the fact that we are exposed to more than 3000 ads per day and the increasing number of emerging communications mediums, and we can see the erosion of existing brands and the marginalization of new brands.

So the important question is, how do we communicate the write message to the right audience in an increasingly competitive and crowded marketplace?

1. Create a well defined identity through your brand.
2. Conduct market research to better understand your customer's needs
3. Define the unique features and benefits of your product or service
4. Design a creative advertising & marketing strategy based on customer needs and the unique truth about your product or service
5. Integrate the advertising & marketing initiatives with sales function
6. Launch and track the marketing and sales results

Ycommunicate.com inc. works with its customers to design and implement a strong brand identity that can be realized through a custom marketing program aimed at reaching your business-to-business customers …one customer at a time!

Marketing Assessment : our custom marketing survey process utilizes a unique survey tool aimed at three unique business elements, including: a) marketplace & competitors b) internal mgmt. /employee, and, c) cross-section of customers. The findings are summarized in a written report that includes recommended actions.

Branding : we develop original creative & design for logos & slogans; we handle all aspects of production and approvals, guide you in their use and implementation and provide recommendations on intellectual property issues.

Strategic Marketing Plan : we conduct initial market research and submit a “custom” marketing plan that can include: micro-media advertising, tradeshows, special events, public relations, e-marketing programs, direct mail, signage, branding initiatives, customer loyalty programs and sponsorships.

Advertising: we provide strategic planning and recommendations on media placement and ad development including: creative direction, ad layout & design, micro-media plan/placement recommendations, tracking & reporting, original copy writing.

Special Events & Promotions: we develop innovative solutions for conferences & tradeshows, we handle design & layout, production, strategic public relations planning & recommendations, press release package, follow up contacts, tracking & reporting.