We believe that an organization’s marketing and business initiatives are not an end in themselves, but a means to achieving goals. We begin each assignment by first developing a strategy that clearly defines goals and sets expectations:

• What is your new marketing or business initiative expected to accomplish and why?
• What audience are you trying to reach and why?
• What type of response are you looking for and why?

We understand that a marketing initiative, such as new media, is one component that must fit into a larger business strategy. We spend the time to understand your existing business strategies and how communication initiatives can enhance your relationships with business partners, improve employee productivity, streamline administration processes and enhance customer loyalty. We help deliver results by:

• Cutting through the clutter with great creative
• Marketing the communications initiatives with integrated, on-line and traditional media strategies
• Creating top-of-mind awareness and a call to action through alternative mediums such as trade ads, trade shows, direct mail, sponsorship, co-operative funding initiatives, public relations

• Identity branding through traditional new media integration
• Pre-and post-launch awareness campaigns
• Customer loyalty and permission marketing programs
• Partnership & Affiliate strategic analysis & recommendations/implementation

Ycommunicate.com inc. understands the process of business communications from the users point of view and develops solutions that break down interactive barriers, engaging users and encouraging a call to action!

Paul Cormier:

Senior Marketing Strategist, Creative Director & Writer

Paul brings over 23 years of experience to the table in creative direction, strategic planning, interactive design and marketing innovation. He has worked closely with senior decision makers across a broad spectrum of Canadian and US organizations in both the public and private sectors. Creative innovation, excellent writing skills and a results driven approach has allowed Paul to work on a broad cross section of traditional and new projects.  

Paul is an accomplished creative director as well, having won a number of national and international awards for his work, including:

• Global Creative Silver Award for Canon Canada -  Product Knowledge CD ROM
• World Media Festival - Silver Award for Cannect Communications marketing/recruiting video -DVD,
• International Association of Business Communicators - Canadian Corporate News (now Marketwire) - Ovation Award of Excellence for Electronic/Interactive media
• New York Film Festival, Silver Award for the Canadian Wine Institute information video
• Best Fund Raising Video for the National Ballet, Ontario Health Educator Association’s
• Best Medical Information Video – Multiple Organ Retrieval & Exchange Program of Ontario 
• Chicago Film Festival’s Gold Award for the MacLean’s Magazine marketing video.

Paul has  been creative director, writer and producer for a variety of marketing projects, including: trade show displays, videos, conferences, CD’s/DVD ‘s, web sites, direct mail, print ads, posters, media kits  E-learning, kiosks, live events, extranets and intranets.

Paul is also committed to public service and giving back to the community. He is currently acting Chairman of the Board for the Regional Habitat for Humanity Huronia.   He is working with key stakeholders and dedicated Board of Directors to implement a new strategic plan that will help synchronize regional home building goals with the national High Capacity Build strategy, resulting in the building of more homes for disadvantaged families.

He is also President of the Upper French River Cottagers Association which represents over 200 cottagers from around the world that currently own and maintain property in one of the last accessible pristine wilderness parks in North America. Paul has helped institute a progressive Water Quality Testing Program and implement a unique web/newsletter communications program that keeps geographically diverse cottage owners up to date on what's happening within the French River Park, and Historic Waterway.

Doug Knipe:
Senior Business & Operations, Project Management

Doug has over twenty-four years’ experience in the business-to-business and retail environment as a senior project and business operations, manager, communicator and trainer. His broad operations experience result in fully integrated solutions that focus on the management of the entire life-cycle of each project from initial conception to implementation. Doug’s expertise includes effective handling of client and vendor communications, needs analysis, business case development, technical requirements, business process architecture, testing and training in new media development/applications and strategic planning.

Doug has won a number of national and international awards including the Canadian Agri-Marketing Award in Electronic Media and the Best Food Industry Site from the Web Marketing Association for the Beef Information Centre as well as five Standard of Excellence Awards from the Web Marketing Association for web site development for: Resorts Ontario, ING Halifax Insurance, GenSci Regeneration Science, Flakeboard Company, the Ontario Ministry of Agriculture, Food and Rural Affairs and Heinz Canada.

His many accomplishments include: implementing a Canada-wide, Wide Area Network, multimedia catalogue kiosks, Point-of-Sale equipment deployments and self-service order terminals. Change management projects have included the redesign and implementation of electronic inventory processes and inventory management and redevelopment of complete corporate policy and procedures systems. Business-to-business projects include an extensive selection of internet, intranet and extranet implementations for clients such as Georgian College, North Simcoe Muskoka Community Care Access Centre, Alcatel, Resorts Ontario, OMAFRA, Bayer, INCO, the Beef Information Centre and MAC’s Convenience Stores Inc.

Click here to view Doug’s E-Learning and training experience profile.