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12 Social Media Marketing Stats You
Should Know About for 2013

  1. 27% of total U.S. internet time is spent on social networking sites. (Source: Experian)
  2. 15% of total U.S. mobile internet time is spent on social networking sites. (Source: Experian
  3. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot
  4. Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpot
  5. 74% of all marketers say Facebook is important to their lead generation strategies. (Source: HubSpot
  6. 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot
  7. 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse
  8. 43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot
  9. 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot
  10. Women are more likely than men to regularly check out a brand's social page (48% vs. 43%). (Source: Ipsos)
  11. 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. (Source: HubSpot)
  12. Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)

 

 

Social Media

Social Media is a rapidly growing segment of marketing for companies and organizations. These programs are a relatively new and as such, are not well understood or utilized. Social Media are tightly integrated into Search Engine Marketing (SEM), Search Engine Optimization (SEO), in-bound links and online advertising. They can be an important part of your overall marketing strategy, by helping reach a market for your products & services that you can not reach in any other way. Social Media allows you to gain valuable feedback, monitor effectiveness and drive traffic & sales to both your online, and bricks & mortar locations.

As with any marketing initiative, understanding your marketplace, the medium and customer is crucial, in that they help bring creative focus to your campaign. This allows the audience to relate to your organization and/or product through a medium and a message they  trust.

Whether you are trying to create awareness through "likes" on Facebook, drive traffic through viral videos or sell a product directly online,  funneling such programs through a results oriented process that reinforces trust is imperative. Trust is a prerequisite for making any buying decision, especially online. 

Understanding the role of Social Media is critical to ensuring that we fill the sales funnel and help create sales or sales leads. We need to make a clear distinction between "lead delivery" and "traffic generators".

SALES FUNNEL GRAPHIC

Many of the terms outlined in Social Media strategies are traffic generators designed to delivery visitors that are unqualified to the site, while well planned and executed Social Media strategies are designed to deliver customer who have made a choice to learn more about your product or service.  The planned use of an Social Media strategy can come in all sizes and flavours. The effectiveness of such programs is complemented by the web site content and design, use of traditional advertising and the uniqueness or broad appeal of the product or service, along with a powerful creative message . 

Our Social Networks Services Include:

  • Developing social network protocols and programs
  • Creative concepts for social network programs 
  • Social network strategies
  • Social Network customer loyalty and incentive programs
  • Ongoing program management, reporting & evaluation
  • Production of online programs; writing, design, video, images
  • Strategic Integration into traditional advertising 
  • Search Engine optimization of new and existing web sites
  • PR programs: press releases, video, photography, writing & implementation

To learn more about our SEM, SEO and Social Network solutions contact us at info@ycommunicate.com or call 416-271-5259 or 705-458-4289